For the second time, Africa-based, ethical and sustainable clothing brand lemlem is partnering with PUMA on a capsule collection. Designed to invoke a wanderlust spirit, the campaign is photographed on a rocky cliff overlooking a quaint city.
Unlike the first capsule, this range offers 14 key pieces in more feminine and subdued prints and colors. The standouts from the collection include a “PRW NITRO™ SQD LEMLEM” shoe, low impact bra, leotard and crop tank. All the pieces within the collection incorporate PUMA’s innovative high-performance fabrics along with an eye for aesthetics as seen with the hand-drawn prints and exciting stripes.
Supermodel and founder of lemlem, Liya Kebede, said in a press statement “I think this collaboration is for the woman who wants something different. For the woman who wants to try something new, move away from her comfort zone and explore color and shapes. It is for the woman who wants to embrace her femininity. Who said work out clothes need to be boring…”
You can shop the PUMA x lemlem 2024 capsule starting February 1 at the brand’s website."
