H&M and Lemlem Partner on a Very Chic Collaboration
BY: BARRY SAMAHA
"For most of 2020, the model and founder of sustainable fashion label Lemlem has quarantined in Paris, communicating with her teams virtually. She admits that it’s been difficult, but that the job was getting done—and seemingly very well. The proof of her prowess in working remotely lies in the imminent debut of her largest retail collaboration to date with H&M—with a campaign co-starring her equally genetically blessed daughter, Raee.
Launching on May 6, Kebede stayed true to Lemlem's ethos, maintaining a penchant for natural fabrications, fun colors, and easy stripes. The assortment of styles—including a striped maillot that evokes the colors of ocean at sunset, a sultry slip in the same pattern, a linen crop top and a matching paper-bag waist trousers, and a pencil skirts perfectly capture Lemlem’s aesthetic: bright, full of joy, versatile, and nods to Kebede's homeland of Ethiopia."
H&M x Lemlem collection
