The Launch: Fashion News to Know This February

BY: KEVIN LEBLANC, CLAIRE STERN and TY ORLANDO. CURATED BY ALEXIS WOLFE

PUBLISHED: FEB 22, 2024

"Puma Collaborates With Liya Kebede’s lemlem

Who: Puma and lemlem

What: Collaborative capsule collection

Where: Online at puma.com

Why: This year, Puma celebrates wellness journeys with its latest collaboration alongside lemlem, the artisan resortwear brand founded by supermodel Liya Kebede. Lemlem’s core mission to embrace Ethiopian weaving techniques, featuring signature hand-drawn patterns and rich earth tones, fuse perfectly with PUMA’s high-performance innovation to inspire a collection that’s all about feeling grounded, grateful, and in tune with the beauty of the natural world."